The incoming minister told a tourism summit yesterday the industry should sell itself as a destination for the wealthy when borders re-open.

Nash told Radio NZ’s Morning Report there was built up demand from wealthy travellers, while backpackers and freedom campers would not be the target market.

“Gone are the days as far as I’m concerned where you hire a cheap van that is not self-contained,” the Hon. Mr Nash said.

While those who visit Waikanae beach will readily agree with Mr Nash that el cheapo tourists who hire vans to go touring around NZ have a propensity for shitting the place up and those who are on a KCDC-Boss-sized salary don’t, this must pose something of an ideological quandary for the Labour Party’s traditional supporters who have been brought up believing that it’s a party which wants everybody to be equal?