According to this article on the Stuff website:
“New Zealand Post has unveiled a new $15 million logo and rebrand to visually unite its Courier Post, Pace and Rural Post courier services.
“Chief executive Dave Walsh said the state-owned enterprise, which was facing declining revenues in the letter business but rapid growth in its courier services, wanted to ensure the three brands had the same livery.
“Currently, NZ Post’s Rural Post vans are painted red, and its Pace urgent service or Courier Post vans yellow and red, which was confusing for customers.
“Walsh said it was not unusual for the company to reinvest in its brands.”
Clearly, it was lucrative for the PR/Advertising Agency involved; but worth it for the Post Office? Hmm.
A bunch of school children could have done the job for nothing. Sack the idiot for wasting public money.
Agree. This is nuts.
There was nothing wrong with the old Post logo, this new one is uggers.
(Seems everything ACC touches turns to sh*t)
$15 million!!!???
It actually looks so much better than what it was. The envelope in a 3d circule was ugly….and its not 15mil for a logo….its the whole role out over 3 years for rebranding all the vehicles, website, all the printed stuff etc that makes it 15mil
$15 000 000 is $15 000 000