Recognise these two NZTA / Waka Kotahi ads promoting the Government’s “Road to Zero” strategy?
Together, the ads have cost taxpayers $4.7 million. Production costs alone totalled $1 million per ad.
This is on top of the $2.4 million spent on the infamous ‘Safe Limits‘ ad, highlighted in a recent Taxpayer Update.
Perhaps more concerning than the cost is the content: the ads do no contain any positive road safety or educational messages. Instead, they serve to promote Government policy, warming up New Zealanders for lower speed limits.
We think the ads breach the official Guidelines for Government Advertising which prohibit using taxpayer money to promote a policy agenda – so we’ve written to the Public Service Commission to request an intervention.