Fake online shopping website fraud can happen in a handful of different ways, from companies that sell fraudulent products to ones that take a consumer’s money but never ship the items purchased.

Online purchases are now the most common scam reported to the Better Business Bureau, making up nearly 40% of complaints through July 2020 as Americans were locked down during the pandemic. That’s up from 24% in 2019.

What are fake online shopping websites?

Fake online shopping websites are websites that are created to look legitimate with the goal of stealing consumers’ money and/or personal information. Oftentimes, these websites ship a fraudulent product or never ship an item at all. Many of these websites attempt to copy a legitimate website in order to trick consumers.

“Many fake websites will harvest the content and images from a legitimate site so that it appears they are offering the same products as an official seller,” said Jan-Maarten Laurijssen, chief operating officer at Pointer Brand Protection, an anti-counterfeiting and brand protection company. “They then either do not supply any product at all, or sell ones that are counterfeit.”

Unfortunately, “scam and fake websites are depressingly common,” said Laurijssen, adding that recent research from the Ecommerce Foundation found that the average consumer comes into contact with 55 scam attempts in the course of a year.

“Fake sites, in my experience, are just as numerable as legitimate sites,” said Chelsea Brown, a cybersecurity analyst who helps online businesses protect themselves from threats. “There aren’t accurate statistics on this due to the fake sites getting taken down and new ones immediately being published, oftentimes before the original fake site is completely taken down.”

How do I verify a website is legitimate?

Here are eight ways you can figure out whether you’re dealing with a legitimate online retailer.

Step 1. Verify the URL

The easiest way to identify a fraudulent website is by verifying the URL, Brown said. Make sure the web address is prefaced by “https,” and that it has an SSL (secure) certificate. (Make sure the “s” is in the “https”—this letter denotes that the website is secure.)

Also take a look at the actual URL of the website. For example, if you shop at and you get an email from a company with a URL like, you may be dealing with a potential phishing scam. “Make sure you know exactly what the [real] website’s address is, and always compare to the website you’re visiting,” Brown said.

Step 2. Look at the contact information

One of the best ways to spot a fake website is by looking at the contact information. Many scam websites will have no street address or contact details—or they’ll contain fake versions of these things, Laurijssen said.

Step 3. Any spelling and grammatical errors?

Spelling errors and grammatical errors are both common signs that you might be dealing with a fake online shopping website.

“Many of these websites are run in English but from countries where English is not the first language,” Laurijssen said. “They will frequently contain spelling mistakes and fail to have any consistency [regarding] the information presented.”

Step 4. Check the payment method

If the company doesn’t accept credit or debit cards—and instead says you have to pay using PayPal, a gift card, wire transfer or cryptocurrency—this is a major red flag.

Step 5. Don’t ignore design flaws

Brown said another major red flag is when you see design flaws on a website, such as broken links or images that don’t line up or appear in different sizes.

Step 6. Look out for super-low prices

Do you see extremely low prices for a product you know is usually a lot more expensive? If so, you could be on a fraudulent website. Laurijssen said super-low prices that are well below market price are a common sign of a fake online shopping website.

In addition, he says that while genuine websites often have prices ending in $0.99, fake websites will often have strange figures like $17.34, as well as odd percentage discounts, like 17% off.

Step 7. Check every page on the website

When you’re dealing with a fake online shopping website, one page could look entirely legitimate, while another could look fake. Before making a purchase, check various pages within the site (such as “About Us” and “Contact Us”) to see if any are blank or broken, Laurijssen said. He also advises checking social media links, which could be broken, too.

Step 8. What’s the refund policy?

Legitimate websites will clearly and concisely explain their return or exchange policy. Fake online shopping sites, on the other hand, will often have confusing return/exchange policies, or none at all.

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