Popular homeware chain Briscoes, has apologised after a transgender customer says she was repeatedly misgendered by a store employee.

Mary Haddock-Staniland​ a global diversity inclusion executive, who goes by she/her pronouns, said the incident left her feeling “humiliated, embarrassed and upset”.

The Auckland woman went to Briscoes in Botany on Sunday to collect items from the click and collect.

After approaching the counter, Haddock-Staniland said she gave the store employee her name along with her driver’s licence to verify her identity.

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