It matters because Google now has almost complete dominance of search engine traffic.  The alternatives, Bing (Microsoft) and Yahoo have only a small percentage of it.

This subject is also covered in this Whale Oil blog post, in which Cameron Slater says, “Truth is absolute, not a consensus agreement based upon a majority vote.”

Originally posted on Nwo Report: Google has announced plans to completely purge independent media outlets from their search engine just in time for Christmas. Eric Schmidt, executive chairman of Google’s parent company Alphabet, announced that Google is now working aggressively on a new algorithm designed to “de-rank” websites that go against popular mainstream opinion. He…

via Google Announces Christmas Ban Of Independent News Outlets — Rangitikei Enviromental Health Watch