Because of a strong northeasterly wind, which in the northern hemisphere is a cold wind. ‘That’s not much,’ you might say, but it’s clearly enough to be newsworthy.

Millions of people in the Northeast are bracing for a weekend nor’easter that could dump more than a foot of snow in heavily populated areas, cause power outages, and coastal flooding.
“A winter storm with significant impacts is becoming increasingly likely in the Mid-Atlantic and Northeast Sunday into Monday,” the National Weather Service (NWS) wrote in an X post on February 20.