“Better Starts Now” — didn’t they have 6 years from 2017 to 2023 for “Better” to start?

“Let’s Do This” in 2017 soon resulted in “Let’s Fix This” as a riposte and “Let’s Keep Moving” in 2020 was obvious as “in the wrong direction.”

In 2023 they decided to recycle a slogan used by the New Democratic Party of Canada during the 2019 federal election campaign: “In it for you.” It was apparant that “you” didn’t mean everyone, rather, a very select group — see this post.