As far as we’ve been able to establish, the portrait on this screen-printed felt patch was generic one: the manufacturer used a standardized layout template changing only the town name (WAIKANAE, TE KUITI, etc.) at the top to match the specific destination where the inventory was being delivered and sold, usually in service stations, newsagents and the like.

The ruler shows it was a bit over 80 mm or 3.2 inches tall.