by Geoffrey Churchman
This NZ-only travel magazine — which seems to be quarterly — was launched last November by Sido Kitchin, who was editorial director of a number of women’s magazines at Bauer, which people may remember decided to pull out of NZ during Lockdown. This is one of four magazines she is in charge of; the others being Thrive, Haven and Woman. Kitchin was approached by Stanley St advertising agency boss Greg Partington to set up the magazines under his publishing company, School Road Publishing, in July 2020.
Scout‘s Editor, Sarah-Kate Lynch, has been an author, TV scriptwriter and columnist.
So, this issue features 11 pages on Kapiti with a distinctly golden theme, which as our regular readers know is a common colour here in late afternoons, whatever the season. At the end of the feature is a full page ad for Kapiti ice-cream, which while delicious as ever, is unfortunately no longer made in Kapiti.
The feature begins: “Once rudely christened the Cup-of-Tea coast for its allure among the retiring population, this beachside stretch of settlements from Paekākāriki in the south to Ōtaki in the north is gathering steam as a go-to destination across the ages.”
“Cup-of-tea coast” doesn’t quite seem a pejorative term, but Lynch is correct in saying it’s increasingly become a place to live for a broader age range than has been the case in the past. To some degree this has been driven by those in search of more property for their money than in Wellington, but a warmer micro-climate and less congested opportunities to experience natural beauty are drawcards too.
As bad as the housing crisis now is, we don’t want these things adversely affected by new developments.
The magazine is on sale now in supermarkets and newsagents.